If you’ve been on social media this week, you’ve probably heard about Alix Earle’s new acne care brand: Reale Actives. Alix Earle, 25, first stepped into the spotlight when discussing her time as a student at the University of Miami. She would post “get ready with me” videos, party vlogs, and most importantly, videos about her struggles with hormonal acne. On March 31, she made that struggle with her acne a brand. She launched the brand in partnership with her dermatologist, Dr. Kiran Mian, who has been a large supporter of Earle when dealing with her acne. Her brand has makeup cleansing products, acidic serums, moisturizers, and exfoliating and gel cleansers. All of these products range from $28 to $39. In an interview, Earle stated that she wanted to make acne products more fun, as she could never go into Sephora or Ulta and simply pick things up off shelves in fear that they would break her out.
After Earle posted the announcement for her brand, she received a large amount of hate through all social media platforms since Earle is an avid Accutane user. Not only this, but in her campaign, she had completely clear skin with no acne in sight. This prompted a great deal of skepticism: Is her skin care brand truly to help people, or is it a money grab?
In my personal opinion, Alix Earle’s use of Accutane does not take away from how effective her brand may be. I have been a long-time follower of Alix Earle, and I have seen her struggle with her acne. She constantly talks about her skepticism with skin care brands in fear that they will break her out. I do not believe that she would make an acne/skin care brand if she did not know for certain that it worked. She and her team work incredibly hard and would not put out any brand that they didn’t know would work for certain. Not only this, but Earle didn’t just make skin care products on her own; she was accompanied by a real dermatologist who has done work in this area. An actual dermatologist wouldn’t put out a skin care brand that actively hurts people’s skin.
People are unsure if her brand will work on acne-prone skin, but looking at the ingredients will ease that doubt. In her cleansing balm, squalane, green tea extract, and vitamin E are key ingredients. These ingredients are exceptional at getting rid of makeup, sunscreen, and other oils on the face, which may clog up pores. Her cleansers also have ingredients that are essential for hydrating the skin barriers. Not only this, but mandelic acid is an ingredient in her serum. This acid is good for gently removing acne over time for people who may have more sensitive skin.
Overall, I do not think that what people are saying online is true. Though I do not know Alix Earle personally, it is clear to me that she would not put out a faulty brand. Part of it is because of her own struggles with hormonal acne, and the other is because she cares too much about her image to damage it over a skin care brand. I would say to research the ingredients more to see if the brand fits what is best for your skin. Everyone has different skin sensitivities, and some products may be beneficial for some and not others.
